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History
Sampo Corporation traces its roots back to 1936 when Mr. M.P. Chen and his brothers founded Tung Cheng
Tang Electronics Company, forerunner of today's Sampo. In 1964, following a merger with Tung Hsin Electric Co.,
Ltd., the Company changed its name to Sampo Electrical Appliances Co., Ltd. At that time, it manufactured and
distributed electrical home appliances, such as black and white TVs and refrigerator.
Throughout the 60s and 70s, Sampo's base in Taiwan grew with the prosperous economy. In 1969, a
technology cooperation agreement was entered into with Sharp Corporation of Japan for the production of color TVs.
Sharp then became the largest single shareholder of Sampo ever since. In 1970, Sampo was listed on the Taiwan
Stock Exchange. Four years later, the Company changed its name to Sampo Corporation.
During the late 70s and early 80s, Sampo continued to expand its production and distribution channels in
Taiwan as well as establish liaison offices and branches overseas. As a leader in home appliance industry of Taiwan,
Sampo created many new product milestones such as the introduction of Taiwan's first microcomputer-controlled air
conditioner (1979), microcomputer-controlled television (1984), and microcomputer-controlled refrigerator(1985).
Another glorious record that Sampo made was the successful penetration of Sampo's air conditioner into the tough
Japanese market in 1987.
In order to diversify its business, Sampo began importing and selling Chrysler automobiles in 1989 and Rover
automobiles in 1993.
By 1989, Sampo opened offices in the People's Republic of China (PRC) to oversee the sales and distribution
of Sampo products. In 1993, Sampo became the first Taiwan consumer electronics company producing microwave
ovens (Beijing) and washing machines (Tianjin) in Mainland China.
Today, Sampo is one of Taiwan's leading business groups. With three manufacturing facilities and numerous
distribution outlets throughout Taiwan, four manufacturing facilities and distribution centers in the PRC, and affiliated
businesses which provide synergy to Sampo's core business operations, Sampo remains an industry leader.
Philosophy
Sampo has been guided by a seemingly simple motto, which has sustained us in the face of adversity
and has been a source of inspiration and pride over the past 25 years-namely, sincerity, innovation and
competitiveness.
Sincerity is a commitment to all of our constituencies: to the customer, it is a commitment to provide
integrated product services; to our employees, it is a commitment to provide an environment in which they
can actively participate in the growth of the company and a commitment from them to our customers to produce
the best product and the highest level of service; to our stockholders, it is a commitment to strive for increased
profitability; and to the public, it is a commitment to make a contribution to society.
Innovation is a commitment to manufacture products with cutting edge technology and added-value,
and to help our people maximize their potential by adopting fresh approaches and aggressive leadership in
new markets and technologies.
Competitiveness is a commitment to excellence; maintaining a siege mentality to enable ourselves to
better cope with the various challenges, and to maintain high growth and vigorously pursue leadership in the industry.
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