All-new SAMPO Challenges the Future
SAMPO 21st Century 00:00:00 New Start
At the stroke of midnight on December 31,
1996, the sixty-year SAMPO log came to a close and a new SAMPO chapter opened on the era of rising global competition and increased internationalization.
SAMPO challenges the global markets of the 21st century with an all-new organization re-created for global flexibility,
efficiency and world-class competitive quality.
SAMPO Vision for the Future
SAMPO has transformed itself from the once traditional home appliance maker into an advanced science,
technology and entertainment oriented SAMPO Group. To meet the needs of changing 21st century lifestyles,
SAMPO will expand its home applicance production and enter the new era of multimedia, network,
science and technology fields. Furthermore, SAMPO will add a whole new area of entertainment to SAMPO's core business.
A New Business Group Faces the 21st Century - SAMPO Group
In 1997 SAMPO announces its new powerhouse enterprise for new technological and entertainment fields.
Since1936, when the Tung Chang Tang Electronics Company, the forerunner of SAMPO,
began importing electronics from Japan in 1970, SAMPO has become the leading producer of home appliances in Taiwan.
Today, SAMPO and its affiliated businesses have expanded into high-tech fields, semi-conductors,
entertainment, automobiles, transportation and sales channels to name some of the successful,
high caliber SAMPO enterprises.
Besides new affiliated businesses, SAMPO is expanding its core business of home appliances into
the mainland China market by increasing its production scale, and diversifying into two high-tech fields of
mulitmedia and internet science and technology.
Building up from the mature home applicance market,
SAMPO will take its qualtiy and global logistics strategy into mainland China market and set up home appliances,
key components and parts factories in Beijing, Tianjin, Guanzou, and Suzhou.
From manufacturing to high sales channels, SAMPO Group will establish a Chinese home appliance dynasty.
SAMPO new product lines will focus on multimedia, and internet products;
therefore plans are underway to research and develop sensational new products of the 21st century
such as multimedia monitors, internet television, the SET-TOP-BOX and digital-still cameras (DSC).
Among many new multimedia products, we are advancing toward the new high-speed internet switcher,
facsimile and scanner combination, and the revolutionary SAMPO Plasma Display Panel television for the future.
SAMPO is no longer just a standard home appliance brand;
the all-new SAMPO is beginning a new chapter of innovalue products for hi-tech family home centers
of the 21st century. The clock is running on SAMPO's view for the next sixty years of vision, image,
energy, new world and spirit.
The New SAMPO Creed
Our Pledge Means Your Promise
People and the land are interdependent; in other words, people have a responsibility to take care of the land;
and likewise, SAMPO has a responsibility to care for people.
People come first and SAMPO is determined to meet the needs of its customers for professional,
high-quality products and services for the new science and technology three-C lifestyles of the 21st century.
People deserve the same quality of service in social welfare activities as SAMPO
invests to conduct business enterprises. Together we can create peace and prosperity for the country and people.
People decide the direction of SAMPO business;
tell SAMPO what you want and SAMPO will make it happen for you. SAMPO is here for you - past,
present and in the future, wherever SAMPO is sold. In the name of SAMPO
is our pledge and your promise for a better life.
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